Promotional marketing includes personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional marketing mix is how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional marketing plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. There are different ways to promote a product in different areas of media. Promotuonal marketing incudes the use of advertisements, direct mail, special events, endorsements, and promotional product items to advertise and promote their product. Many times with the purchase of a product there is an incentive like coupons, free items, or a contest. This is to increase the sales of a given product.
Promotional Marketing Ideas